 
          Whiteness Project
Whiteness Project is an interactive investigation into how Americans who identify as white, or partially white, understand and experience their race.
Whiteness Project is conducting interviews with people from all walks of life and localities in which they are asked about their relationship to, and their understanding of, their own whiteness. Each video interview is paired with a statistic that provides a greater societal context and offers an opportunity for self-reflection by the audience on their own thoughts about race.
Whiteness Project’s first installment, Inside the White/Caucasian Box, is a collection of 21 interviews filmed in Buffalo, NY in July 2014 and released in October 2014. The latest installment, Intersection of I, is a collection of 23 interviews filmed in Dallas, Texas in July 2015 and released in April 2016. This second installment features a cross-section of Millennials, ages 15-27, who share their views about race and identity. The project is ongoing and we are in production on additional installments.
By engendering debate about the role of whiteness in American society and encouraging white Americans to become fully vested participants in the ongoing debate about the role of race in American society, Whiteness Project aims to inspire reflection and foster discussions that ultimately lead to improved communication around issues of race and identity.
Join the conversation with #WhitenessProject and follow us on social media.
CONTACT US
                  info@whitenessproject.org
                
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Although white people and white culture have been the dominant societal and political forces in our country since its inception, there has been relatively little self-conscious examination of whiteness as a unique racial identity, how white Americans experience their whiteness, and how white culture shapes our society. Most people take for granted that there is a white race in America, but what does it mean to be white? Can it be genetically defined? Is it a cultural construct? A state of mind? An ethnicity or a race? How does one come to be deemed white in America and what privileges does being perceived as white bestow?
Whiteness Project is a multi-platform media project that examines both the concept of whiteness itself and how those who identify as white, or partially white, process their racial identity. The project’s goal is to engender debate about the role of whiteness in American society and encourage white Americans to become fully vested participants in the ongoing debate about the role of race in American society.
After almost two decades of making films with my black producing partner, Marco Williams, I have come to believe that most whites, especially liberal whites, see themselves as outside the American racial paradigm - that their race is a passive attribute, as opposed to something that impacts almost every aspect of their lives. I believe this makes it difficult for many white people to empathize with people of other races and see their experiences as parallel to their own.
I do not claim to have clear answers about how best to challenge the structural racism that is woven through our country’s public and private institutions, nor do I have a specific agenda beyond my desire to create media that will challenge white people to become more self-reflective. I simply have found that honestly examining the role my racial identity plays in my day-to-day life, and, in fact, how it has shaped my life’s entire arc, has been incredibly illuminating and enhanced the quality of all my relationships, regardless of the ethnic make-up of those involved.
I believe that the country is not only ready for a discussion on whiteness, but is hungry for it. Although, it is hard to imagine any other white-majority country embracing and celebrating the wide range of ethnicities, races, and cultures that make up the nation, let alone electing a biracial president to govern them all, deep racial fissures exist in American society, and we are confronted with examples of inequality, prejudice, and structural racism on a regular basis. My experiences working on this project have repeatedly shown me that when white people honestly engage on this topic, it makes all discussions about race more productive and opens conduits to understanding that ultimately help to advance a culture of true equality.
Whitney Dow
                New York, 2016
                 @whitneybdow
                 whitneydow.com
              
Produced in association with American Documentary | POV
WHITENESS PROJECT
                  Whitney Dow Project Creator
                  Michelle Byrd Executive Producer
                  Naomi Ranz-Schleifer Associate Producer
                  Michael Brown Coordinator
                  Asya Gorbacheva Assistant Editor
                Patrick Seaman Studio Intern
KUDOS Design Collaboratory™
                  Strategy, design, and development
                  John Kudos Creative Director
                Sumit Paul Interaction Designer
                Chris Manlapid Developer
                Nasim Mirzai Design Coordinator
FOR POV
                  Adnaan Wasey Executive Producer for POV Digital
                  Justine Nagan Executive Director for POV 
                  Chris White Executive Producer for POV
                Emma Dessau Senior Producer for POV Digital
CRITICAL COLLABORATORS
                  Peter Bearman INCITE
                  Michael Rock 2x4
                  Ada Tolla & Giuseppe Lignano LO-TEK
                Marco Williams Hip Truth Productions
DALLAS
DALLAS PRODUCTION TEAM
                  Mark Birnbaum Segment Producer
                  Raoul Torresi Director of Photography
                  Pete Verrando LLC Sound Mixer
                  Harrison Snow Assistant Producer
                  Sergei Krishkov Researcher
                  Alexia Poscente Talent Coordinator
                  Christian Salinas Production Assistant
                Chandler Moke Production Assistant
FOR KERA DALLAS
                  Mary Anne Alhadeff President and CEO
                  Sylvia Komatsu EVP, Chief Content Officer
                Joe Bellotti Manager Production Services
FOR POV
                  Adnaan Wasey Executive Producer for POV Digital
                  Chris White Executive Producer for POV
                  Justine Nagan Executive Director for POV 
                  Emma Dessau Senior Producer for POV Digital
                  Yvonne Kouadjo Web Producer for POV Digital
                  Julia Pyke Intern
                  Katharine Milbradt Intern
                  Benjamin Barba Lopez Intern
                  Ruohan Xu Intern
                Kendall George Intern
BUFFALO
                  BUFFALO PRODUCTION TEAM
                  J. Garrett Vorreuter Field Producer/Sound
                  Shannon Madden Cinematographer
                  Scott Rubin Coordinator
                  Corina DeFabbio Grip
                  Garrett Weinholtz Post Production Color
                  Asya Gorbacheva Editorial Assistant
                  Clementine Dow Production Assistant 
                Harrison Snow Production Assistant
FOR WNED BUFFALO
                  Donald Boswell President
                  Phil Teibel Production and Facilities Manager
                  Lauren Mosier Studio Production Assistant
                Aaron Ferguson Studio Production Assistant
FOR POV
                  Adnaan Wasey Executive Producer for POV Digital
                  Simon Kilmurry Executive Producer for POV
                  Emma Dessau Web Producer
                  Sayeh Gorjifard Intern
                  Shako Liu Intern
                Chaska Rojas-Bottger Intern
INTERSECTION OF I INSTALLATION
Whitney Dow Project Creator
                Michelle Byrd Executive Producer
                Naomi Ranz-Schleifer Producer
                Michael Brown Coordinator
                Asya Gorbacheva Assistant Editor
                Patrick Seaman Studio Intern
                
Architectural Design and Construction
                  Ada Tolla & Giuseppe Lignano Architects, LOT-EK Architecture
                  Sara Valente Project Architect, LOT-EK Architecture
                  Terence Caulkins Arup Audio Visual Design
                
Digital Design and Programming
                  John Kudos Creative Director
                Chris Manlapid Programming
                Nasim Mirzai Design Coordinator
                
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Data
 
                26% of whites see racism as an issue in their community but feel there’s not much they can do about it.
today.yougov.com www.huffingtonpost.com 
                7% of the 35 million Americans of Hispanic origin changed their race from “some other race” in the 2000 census to “white” in the 2010 census.
www.pewresearch.org 
                6.9% of U.S. adults have at least two races in their background.
www.pewsocialtrends.org 
                94% of Jewish Americans say they are proud of their religion.
www.pewforum.org 
                51% of white Americans think slavery is “not a factor at all” in the lower average wealth of black Americans.
today.yougov.com 
                White men are six times less likely to be incarcerated than black men.
www.pewresearch.org 
                70% of millennials say they don’t see racial minority groups any differently than they see white people.
cdn.lookdifferent.org 
                15% of whites say they have a lot of friends of different races.
www.nationaljournal.com 
                Black students in Texas public school are 31% more likely to be subjected to disciplinary action than white students, despite being no more likely to commit serious offenses.
www.texasappleseed.org csgjusticecenter.org 
                23% of multiracial adults say their family’s country of origin is essential to their personal identity.
www.pewsocialtrends.org 
                73% of millennials believe never considering race would improve society.
cdn.lookdifferent.org 
                39% of white Americans have a favorable view of Arab Americans.
d3n8a8pro7vhmx.cloudfront.net 
                In pre-scouting reports for the NFL, white players are described as “smart” 2.6 times more often than black players.
deadspin.com 
                84% of millennials say their family taught them that everyone should be treated the same, no matter what their race.
cdn.lookdifferent.org 
                58% of white millennials believe that discrimination against whites has become as big a problem as discrimination against people of color.
publicreligion.org 
                60% of multiracial adults say they are proud of their backgrounds.
www.pewsocialtrends.org 
                72% of millennials say their generation believes in equality more than previous generations.
cdn.lookdifferent.org 
                White students make up 62% of the student population at public colleges. They receive 73% of all merit-based grants.
www.finaid.org 
                54% of millennials have dated outside their racial group.
fusion.net 
                63% of those raised in the top quintile in terms of income remain in the top half as adults.
www.pewtrusts.org 
                78% of millennials say that everyone has a responsibility to help tackle bias.
cdn.lookdifferent.org 
                30% of US jail cells holding more than one inmate are integrated by race.
tpj.sagepub.com 
                60% of white Americans say race relations are “generally good.”
www.cbsnews.com 
                Between 2000 and 2010, the percentage of Americans who said they were “white” and at least one other race increased 25%.
www.census.gov 
                The Civil Rights Act of 1964 doesn’t protect the 20% of white American adults with tattoos.
www.harrisinteractive.com www.eeoc.gov 
                The 10 most segregated cities in the country: Milwaukee WI, Detroit MI, Cleveland OH, New York NY, Buffalo NY, St. Louis MO, Chicago IL, Birmingham AL, Reading PA, Gadsen AL.
www.businessinsider.com 
                26% of white Americans say the successes minorities achieve in business and education are perceived as being due to racial preferences.
www.people-press.org 
                7 out of every 10 members of the U.S. House of Representatives are white men.
fivethirtyeight.com clerk.house.gov 
                6% of white Americans think descendents of slaves should be paid reparations.
today.yougov.com 
                75% of white Americans say they come in contact with “a few” or “no” black people on a regular basis.
www.nytimes.com 
                More than 40% of white Americans say “many” or “almost all” black men are violent.
themonkeycage.org 
                94% of U.S. Jews identify as white. White Americans view Jews more positively than members of any other major religion.
www.pewforum.org www.pewforum.org 
                60% of working-class white Americans believe discrimination against whites is as big a problem as discrimination against minorities.
publicreligion.org 
                70% of white millennial Americans did not grow up in families that talked about race.
cdn.lookdifferent.org 
                88% of white Americans oppose preferential hiring and promotion of blacks.
igpa.uillinois.edu 
                72% of white Americans identified as “white alone” in the 2010 U.S. Census.
www.census.gov 
                75% of white Americans say their social networks are entirely white.
publicreligion.org 
                73% of whites believe blacks should receive “no special favors” to overcome inequality.
igpa.uillinois.edu 
                10% of white American adults believe most whites are racist. 38% believe most blacks are racist.
www.rasmussenreports.com 
                38% of white Americans believe that whites work harder than blacks.
igpa.uillinois.edu 
                53% of blacks born in the lowest 20% of income will remain in that category, compared to 33% of whites.
www.pewtrusts.org 
                The U.S. Census Bureau classifies respondents who write in a race of Italian, Polish, French or German as “white.”
www.census.gov 
 
 Snapchat: @WhitenessProject
Snapchat: @WhitenessProject
              
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